JD88, Microsoft has a traditional business model. That's not necessarily a bad thing, you know. You make a product, you sell a product. Google has brainwashed countless mindless sheep into thinking they give stuff away for free. Nothing is free, and only a fool would think otherwise. 70+% of their revenue is advertising. Their real product is YOU and your information.
For starters you do realize that Google scans all emails that touch their servers, right? They then deliver ads based on the content of your emails, and searches, at a minimum. They track where you go online. They take your information (location, age, gender, occupation, keywords, searches, what sites you visit, product info, anything else they've gathered) and use it to target ads at you and sell the info to anyone interested. Even if you use adblockers, you're just not seeing the results of their efforts as you browse.
Sadly, thanks to the efforts of Facebook, Google, et al, a lot of people have a diminished sense of privacy and have been trained to put everything online. Others simply are unaware of such activities and use the devices in blissful ignorance, having not the slightest idea how Google became so rich off them. So in the end a lot of people don't even seem to mind being tracked, spied upon, and having their information sold. After all, who can argue with FREE!