Most of the comments are misinformed at best. First off all the consoles use ATI and or Nvidia for chip-sets so neither company has to worry about going out of business anytime soon. Second Blizzard is perfectly happy taking in 11m x 14 bucks= 154,000,000 a month in fees for WOW. That's more money than Xbox 360 takes in for a useless Gold membership. Blizzard is a company like any other and it all comes down to profit. They know if they don't keep improving their games business will move on. Look at recent improvements in WOW. The game has harder dungeons, Looking for Group system, and better loot distribution. Blizzard could port any game to 360 with minimal effort because as a programmer myself the system is almost the exact same as a PC language. Just got to make sure of your memory allocation and resources and your done. Its a known fact that Blizzard and Microsoft don't exactly like each other. I would think its more of a issue of them not playing nice with each other than not been able to reproduce a great game on console. Microsoft needs to get over one hurdle to allow gamers and developers to really let lose on 360 allow wireless keyboard and mouse support. Here's some nice information for the blogs I've read. Blizzard is supposedly in talks with Sony because unlike Microsoft; Sony will to allow keyboards and mice on the PS3. A side note Blizzard likes the fact there is no service fee extra besides Blizzs own fees.