Platypus, thanks for my laugh of the day.
As for Blueray:
I already abhor paying $20-23 for a new release on dvd..
why would I buy blueray for $25-30+?
Most of my dvds I purchased for $5-15. The only blueray I own is Underworld3, and that is only because they were offering it for $1 more than the standard dvd.
Sales might be up but the prices still need to come down; $30 or more for a new release is rediculous. If they could compete with dvd prices (again, for new movies) I might end up purchasing more BD's instead.
As for quality.. upscaling on my ps3, or BD.. I notice a difference but it is not worth the extra money (at least to me)