I run one in my htpc. it only cost $90.00(player only). It came with PowerDVD, which for me was horrible. I shelled out for TotalMediaTheater which is leaps and bounds better then PowerDVD. And you are all right, if its not conected to a nice display, you wont see the difference. But hook it up to a HD tv that supports 1080p, and you must be partialy blind not to see the improvment in picture quality. DVD's just look 'soft' even with good up-conversion on a hd tv. the level of detail just isn't there. I replaced a whole rack full of equipment with an htpc and a reciever. It plays all my games,dvd,bluray,music,all stored internaly(maybe not the BD's so much)on 4tb worth of HDD space, and so on. All from a IR remote control, no keyboard or mouse needed. And please note: there is no HDCP encription on a 15pin D-Sub analog video connection, which on my Samsung 46" display looks better then hdmi or dvi. Just some thoughts from an A/V geek.