Bose is less an audio company, and more a marketing company. They spend massive amounts of money catering to the 35+ crowd who doesn't want to screw around with purchasing separate pieces, and just want it to work. That luxury does cost you. When I was in CE sales, I learned one thing about Bose's marketing power. Never turn away the sale, that customer was never going to change their mind. For the same money, you can build a system that sounds better. Some people simply don't care. They want a turnkey system. That being said, they do have a few niche products that are absolutely a value for the money. The Cinemate, sound canceling headphones, and PC speakers are all a good value and performance.