OK, EA, that´s enough jokes from you. I know, as a big company supporting many games that have a huge fanbase, it´s hilarious to dumb them down to reach bigger audiences, and look at percentages and say ´perhaps we should just f*** the PC', focusing on gaming on iPads instead of gaming consoles/PC's, and generally trying to develop great games backward until they are so dumbed down in so many ways that Angry Birds will be considered a more hardcore title than Battlefield and Mass Effect etc.
It's all jokes, right? We've had a lot of fun, now you'll get back to supporting good games again and 'ambition' won't be a taboo any longer, right? ...right?
(I understand... 'dumbing down' is financially a very good choice. Is there anything we gamers can do to make companies make better and more ambitious games? I mean, we should be able to do SOMETHING, but looking at franchises like CoD and AC, and perhaps most franchises nowadays, it really seems the money is better invested in marketing than in ambition... not only does it sell better, gamers and game critics alike seem to prefer it that way.)