Won't be long before a serial-number range hits the internet, then people will go to used stores, purchase the units, and trade them in to Microsoft for brand new ones. Of course, this is probably the preferred method for everyone involved. Imagine the poor SAP who goes in to a Gamestop on October 1st, buys a used 360, and finds out it hasn't been updated since January. I wonder if the businesses selling used consoles would do the honorable thing and take them back for a refund or replacement? Probably not.