Google Pixel 6 and Whitechapel — why ditching Qualcomm is a big deal

Apr 11, 2021
They have been talking about the whitechapel for at least two years now. It's another expensive experiment that will go nowhere. Google has no scale to make custom chips worth it. Economics 101 points to two scenarios. 1.They will sell these Pixels at a loss or 2. They price them high. Samsung has no reason to use them, and if they shared them, they lose the competitive edge.