GSMA, WBA Collaborate to Simplify Wi-Fi Hotspot Access

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Hmm, maybe it is too early in the morning, but I am not sure what this is supposed to do.
Anyone can clarify; or understand ?
 
I think the idea is that a device, like a smartphone or tablet, will be able to switch automatically from a GSM cellular network to Wi-Fi when the latter is available. The key words are "data offload" and "billing".
 
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