I have no problem with paying a little more for a great product. It is a daily increase of 5 cents, so I'll gladly find somewhere else in my budget to save 5 cents a day to put toward my prime membership. The perks that come with being a prime member are too extensive to list. I keep stumbling onto more things i didn't realize was included with my membership. You get what you pay for and with amazon prime you get a lot. I love being able to have free downloads on the shows and movies that my grandkids love so that they can watch them even when we dont have an internet connection. It is after all a business in it to make money so i dont fault their desire to increase sales. Im a broke ass chick so it's not even that a have a bunch of extra money to spend. That's certainly not the case and im always looking for a great deal. However i am able to recognize the value of their service and can see that as the company grows new perks are always being added not to mention the increase of jobs in the US that can be attributed to Amazon.