The tv does have arc however the reciever only has an hdmi in/out so I put one end in the tv's arc and the receiver in the in part of the hdmi. I also set the receiver to the HDMI in for the source option, still nothing
Your JVC does not support ARC, period.
If you have dish / cable box: connect it to the JVC.
The only other way to get (stereo) sound is to connect head-phones (or optical-out) output of the TV to the receiver' input.
It should go cable box hdmi out to jvc hdmi in, then jvc hdmi out to the tv hdmi in. Nothing out from the tv. If you have more than 1 hdmi device that needs to get to the tv and you want to hear the sound out of the jvc you need an hdmi switch.