[citation][nom]wildkitten[/nom]Here is the problem, when people use these "free" products, the companies aren't acting like charities, they have to find ways to make money or there is no product. Now I agree with the people who don't want their photos used in ways they don't like, but instead of getting mad and suing, here's another way of not worrying about it...DON'T USE THE SERVICE.This is why I don't use things like Instagram, Facebook and such. If I want to use a service, I will look for one where I have to pay to use it because those services typically allow the user to decide how things are done. As the old saying goes, you get what you pay for. But this is just another example of entitlement mindset. These people want to use Instagram, they want to use it for free and decide what the rules are.[/citation]
People know these services are supported by advertising and such. The services are offered as FREE due to advertising. The problem is they change their terms of service AFTER they have gained a huge userbase. Take Facebook for example, there is no alternative pay service that everyone uses. Everyone you know would also have to pay for that service, and why would they do that when already established on Facebook? So even if you wanted to pay for the service, you don't have the option if you want to actually socialize on a social network.
A large percentage of the world uses social networks for communication now. Just because you have no problems not using Facebook, doesn't mean someone else won't find it useful or desirable to use since everyone they know is on it. Changing their TOS after everyone is accustomed to using it so that they can use all your content without your consent is not right.
Allowing said companies to do such things sets a precedent for the others. Next thing you know, EVERY service does this and the consumer has zero rights while at the same time, advertising (the way they made their money to start with) is still shoved down your throats.
Also consider that "The cloud" is getting big, but not because consumers want it, but because the companies want it. They want access to all your private stuff so they can send targeted advertising. Now if you start letting them change their TOS after they have all your shit because they forced The Cloud down your throat, are you just going to tell everyone not to use the services? Even when their TOS says that when you cancel the service you lose access to and rights to your account and all its contents?
Do you see where this is going? I think it's good that people speak up NOW rather than later.