Exactly what I said when PCWORLD came out with this article:
Not buying one, will never buy one. I'm not going to let Apple steal my money, sadly the average Joe only cares about something that is shiny and that's what Apple specialize in. In my family, soon as I hear anyone wanting an Apple product, I come up with a better solution for them that saves money for them while giving them something better.
People should really learn some of the basics about computers and once the populace find out how much their being ripped off for "shiny", Apple will file a bankrupt claim within the month.