In any evaluation of technology, it's always useful to have objective and subjective testing, i.e. tests that can be reproduced every time with clear, non-biased results and tests that attempt to measure the human evaluation of a technology. I think the point about needing subjective results is valid (otherwise, how would the manufacturer know people like it?). But objective results are more useful when comparing measurable statistics, like performance timings, refresh rates, etc.
It's pretty obvious no one in this test cared to gauge things objectively. That may suffice for some, but the basis of the test sure sounds like it requires more objectivity.