[citation][nom]fonzy[/nom]I also heard it will be selling for $8000 when first released and dropping 50% to $4000 by late 2013.[/citation]
[citation][nom]stevo777[/nom]Just for clarification, the professional estimations are for the 55 OLED TV to cost ~$8,000 when they are released later this year, and around $4,000 by the end of 2013. In all fairness, it will probably take until 2014 before there are enough of them manufactured, and the prices come down to a reasonable level to the slightly above average buyer for them to sell OLED TV's in a more then novel fashion.http

/www.digitimes.com/news/a20120103PD207.html[/citation]
Thanks for reiterating what I posted earlier. It is hard to say what is going to happen and whether these prices will pan out. In my opinion, these sets are not that expensive to make. What was expensive, I imagine, was the R&D that went into them. If LG and Samsung try to recover that by keeping prices high the first few years, I see that as potentially harmful to the market. However, the competition between LG and Samsung will be a good thing as Samsung is also rumored to introduce a 55" OLED TV at CES 2012 next week.
OLED technology in displays is much simpler to implement. This, coupled with recent R&D on the verge of commercialization, has the potential to drop prices significantly in what might be a much shorter period of time than happened when plasma and LCD were introduced. At an $8K market entry (as I mentioned in an earlier post), the launch of OLED TVs is significantly cheaper than when 55" LCD and plasma TVs came on the market 10 years or so ago. If I am not mistaken, plasma sets in the mid-40-inch range were $15K.
I have a hopeful attitude; yet, OLED offers better than 100% NTSC color gamut (consider LCDs can only do about 80% NTSC color gamut) and true blacks and whites that allow the 100,000:1 contrast ratios - which are likely "real" contrast ratios. Lastly, add the fact that the response time is 1000 times faster than LCD, the spec for this set is 0.1 microseconds, combine to give these sets (well, at least in theory, anyway

), the best picture quality of any TV or monitor currently available. My only worry is that high picture quality will produce a high demand that will drive up prices.