[citation][nom]Anthony20022[/nom]Possibly, but unlike those, Apple does not run MacWorld, or have too much control over it at all.[/citation]
Perhaps I'm just a boneheaded pc user, but if not for apple's aggressive (aggressive enough to make piranhas seem like manatees) marketing, they wouldn't have such a religiously-devoted userbase. The majority of software also comes from Apple. Whenever I ask a regular mac user what he uses on his mac, he/she'll list all the different apple/adobe-made apps ... and firefox.
I'm just thinking that if apple won't be present to advertise yet another version of iphoto/itunes/iwhatever what will be the point of the expo? advertise the new claris works? showcase a 2-button mouse and claim that it's a brand new invention?