Wonder what they would of said if the cops shot him full of bullets.. "Best marketing stunt ever?" Since then it would make national headlines and make it the next MW2 "shoot up" scene scare..
Marketing gone wrong? There is no such thing as marketing gone wrong. This story still spreads the word of the game. As much as I hate people that sue anything and everything I hope someone sues them for being dumb shits. Common sense should dictate that this is a bad idea, not that they seemed to care.
Oh god that is funnier than all hell. I can picture sitting at Stella's (here where I live) drinkin a tall one and seeing some guy with a patch over his right eye, crew cut, dirty, bandage on right hand with gun in right hand wearing a ragged brown short sleeve shirt and black jeans with a face to kill walking towards the crowd. LOL.
Think about all the people involved. Ubisoft, Monaco Corp., the unnamed marketing company, the actor himself...and no one along the line said, "Wait, this could be a bad idea."