Netflix Goes Bold and Rebrands DVD Business 'Qwikster'

[legacy7955]

So "shloader" are you Mr. Hastings PR manager? LOL

 

[tomaz99]

Qwikster???

How about something like "Netflix DVD"...

 

[xophaser]

quiter, I just quit their dvd mail part.

 

[distanted]

[citation][nom]tomaz99[/nom]Qwikster???How about something like "Netflix DVD"...[/citation]
As others said, probably an attempt to distance the Netflix brand from a service they don't expect to be around much longer. Interesting that they would consider the streaming side as the more viable venture given the trend of content providers pulling their libraries from Netflix. Or, it could be, as was suggested, that the CEO, in attempt to justify his bloated salary, came up with the name Quikster in a dream, and now has split the company to be able to apply his new label, thus adding one more bullet on his resume' which it looks like he'll soon need.

 

[Guest]

That's it then. I am done. I just got netflix a few months ago. It was worth it at the time. Even with the rate hike i was willing to keep the DVD only plan, and turn on streaming here and there if i felt like watching a whole tv series one month. Maybe check out blockbuster. But this is rediculous. They are going to trash my queue. Trash the name. Not copy ratings for their 12 MILLION subscribers that still use both? This is rediculous... They lost Sony, now Starz. There is not even anything on streaming unless you're looking for a mindless drivel of kids shows to shut up your children. And everything you can get on streaming you can get on DVD for the same price. Never mind streaming quality is horrible compared to bluray.

Blockbuster looked decent before, since was the same price as netflix with bluray, but now netflix is going to charge more for games, when blockbuster does that FREE and has releases sooner? They are trying to kill off their business at this point.

 

[ithurtswhenipee]

Quickster? Could they have come up with a stupider name? Quickflix would have been a better choice, if the whole stupid idea was a must in the first place.

 

[neon871]

The bottom line is that Netflix had something unique with DVD & streaming all in the same place for one great price. Now they are just like everyone else, so why would I ever what to use them? Now it is all about whoever is the cheapest.

Then they pick a name like "Qwikster" Not to be Confused With: Quixtar, QuickStar, Kwikster, Quickster, Kwik Star, Quik-Star, or Kickstar. WTH?

 

[demonhorde665]

i'm a customer that has stayed despite the price change and now i hear this , just two words : F--ked UP


good god may have to drop one or the other as we are not sure how having two bills that auto draw on our accound will affect us. really starting to dislike what net flix is doing here more and more, thinking that red box at our local gas staion 4 miles up the road is looking more and more appealing. and where the hell is the improved streaming ? haven't seen a true new movie added in months and only a handful of old "new" movies were added this month ?

 

[crewton]

This move is the straw that broke the camel's back. Netflix screwed themselves and investors are letting them know it. $305 a share to under $130 so far...pretty soon it will be back to the nothing it was. It's sad they were so great for the last 4 years and now I'm probably going to drop the dvd and just keep the streaming until I run out of things to stream (I'm getting close). DVDs will probably go to redbox if they ever put a kiosk close to me!

 

[kinggraves]

It really doesn't matter, they're going to lose all their content on streaming when the contracts are up and they can't pay the new rates and Netflix will fail. Their DVD business had a chance of surviving, cablecos don't hate DVDs like they hate streaming. Someone pointed a gun at Reed's right foot and he shot himself in the left.

 

[eddieroolz]

I'm going to upfront; don't think this is a good idea. Netflix doesn't have a wide brand recognition yet so having two separate brands is just a pointless waste of money at this time.

 

[Guest]

I am going to wait awhile to see how this plays out. If netflix can get its act together and get new movies that arent datedfrom the 70`s and 80`s then I will give it a go. I am very interested in redbox and blockbuster but i think that they need to realize what a practical starting price base should be for what you get for your money. If I am going to get charged 4.00 bucks a movie , ill go to a redbox machine.It`s nice to have the dvd`s and streaming movies but if companies cannot give the people what they want then i will justrent a movie a few times a week from my trusty redbox.