[citation][nom]caedenv[/nom]But now everything is digital, there is no need for signal to noise ratio unless it is in your amp.We all have USB headphones, or S/PDIF optical, or HDMI to our receivers these days, so why bother? They could easily license their DAC and ADC tech to receiver makers, but they don't.They are in such a great position as far as technology goes that they could take over the audio industry... if only they would hire an 8 year old to take over and run the business end correctly...[/citation]
You obviously don't know shit about audio.
How can you sit there and say everything is digital now and then talk about licensing ADC and DAC technology? You DO understand that all digital audio signals HAVE to be converted to analog at some point... right? If your card doesn't do it, your headphones, speakers, etc will, and they probably don't have high quality DACs. In fact, I doubt any set of USB headphones have decent DACs.
I don't disagree that Creative is going about this all wrong. They are. But, not for any of the reasons you mentioned.
If they were smart, they'd make contracts with motherboard manufacturers to incorporate their technology on their boards. This would capitalize on people like you who apparently can't tell the difference between cheap DACs and quality DACs and those who don't want to spend extra money or can't fit another card due to their graphics cards.
Also, if they really want to provide a worthwhile product for gamers, they'd design a sound card that allows developers to create their own effects and use the sound card to offload processing. I'm not talking EAX effects where you're constrained to a specific set of effects, I'm talking about a universal audio processing unit (like PhysX did for physics).
Apart from that, I'd like to see front-audio connectors that aren't proprietary and FAR better ASIO performance. Why even have an "Audio Creation" mode if you can't even get the buffer below 256 without clicks and pops? My MOTU 828MK3 does it at 64 and my crappy Mackie Onyx Satellite does it at 128. That's just sad...