i can't believe they said that people want to try something new regarding *microsoft*, and wp7.
what was that old say? oh yes, it goes AHAHAHAHA. the terms "new" and "different" do not apply to yet another iteration of the ubiquitous microsoft windows, even windows phone. and now that wp7 has been given that "killer feature", you know, copy and paste, how can it possibly fail? *cough* rushed *cough*.
and, you all, will find that young people do not particularly want something colorful, something made by apple, or powered by wp7 or linux. young people want whatever their peer group think is the best toy of the moment. you should know that. you should remember.
people forget that *smart phones are computers*, and that most people are either technophobic/computer illiterate or barely literate. only *proficient adults* make the most out of smart phones; by and large, the rest of the adults tend to divide in two groups: the trend followers and the cash-strapped. there's nothing they can do about the latter, but the first group will go with the fashionable youth.
if it was up to me to make a new phone succeed i'd go to several schools, i'd give young people a marketing questionnaire that serves two purposes: determine product awareness certainly, but mostly as the means to check them out; i'd identify the most fashionable, popular people and get them to trade their phone for ours (for free, obviously), throw in some time to demonstrate how to get to and use (or download) the currently most used functions and/or web apps/games. then, broadcast a couple of ads featuring the music and artists of the moment, press the point with some press-based ads, then stand back and watch it happen.
in short: invest money and work into seeding your product into select subgroups while simultaneously making them think they now owned the coolest thing to date. the world will follow.