Nook Color has been picked as the editors choice by PC Magazine. Pro reviewers on other sites (CNET, ZDNet, Engadget, AllThingsDigital, etc.) mentioned that it tested to be pretty fast for apps and PDF's, has a beautiful screen, and is a great value for the holiday season. Nook Color screen is supposed to be better (less reflective) for reading than iPad thanks to new LG screen with anti-reflection coating. Barnes & Noble special Nook SDK runs on top of the standard Android one and gives developers access to exclusive extensions and APIs for the Nook and its interface. So porting Android apps is not difficult. B&N says it is more like optimising them for Nook than porting them.