News Nothing Phone (2) — everything we know so far


Jun 26, 2014
Most phones in the market nail the phone part. Besides that, the camera is what people care about next, then the price. So buyers want the most camera for their budget. Having a transparent phone is such a design distraction and a waste of their limited resources. They should have attacked niche market: sports people (gopro features, ant+), tough outdoorsmen (rugged, long battery), pilots (gps), fishermen and divers (waterproof), teens (gaming), older people (emergencies, health), etc. The top phones are having great cameras, uwb, satellite, folding screens, pens, and this CEO says they are boring. They also need to switch their brand, "Nothing", to something else.