Its weird that a site like NYT.com, can't generate enough money from ad revenue to make a healthy profit. According to ScreenFluent, the site generates about 15 million visits a day in unique visitors, and is worth roughly 13 million dollars, since its estimated that it makes about 67 thousand dollars a day. That's not exactly a killing, but seems like a pretty profitable business. I wonder how much extra they think they can gauge from repeat customers with their subscription model... and, somehow I don't really believe any of that money will end up in the journalists hands. But, of course, I'm a cynic.