Compared to a CCFL LCD it could have 50-100x the contrast ratio some LCDs are as low as 50,000:1 and Oled is theoretically capable of 50,000,000:1(actually more but then we get into what the eye can see) but in the first generation you more likely to see 10,000,000:1 as the are being mass produced. WOled(LG) is capable of greater color saturation with out color burn out as well. I would love to have an Oled monitor and TV as well.