Regardless if it is me or someone else that has a problem, antivirus software shouldn't have issues. And it is not just one user (me). Discounting all of the experience that I have had with these solutions and plenty of people who I had to fix and deal with problems caused by incompetent updates, inadequate tech support, bad software, some people are reporting the same thing.
Want to know about protection? Three layers. Antivirus, anti-malware, and in-browser solution.
Get Kaspersky, Avast, Avira, Comodo for anti-virus. Malwarebytes or Adwcleaner for anti-malware. uBlock, in-browser solution to prevent ad-spread malware. This is the combination for free, that you can use to protect yourself, with well known and established vendors.
If you want to help, people protect themselves, provide a reasoning and solutions. Just antivirus alone won't protect you entirely. No antivirus software will. Education is the key. My tip would be to be aware of what you are browsing and downloading. Do not click suspicious links, avoid shady files. Additionally, be careful with emails, a lot of malware is spread through fake/malicious emails. That is the best way of being safe out there.