nah, to get a company from that almost went bust to the biggest ( in $$££ terms) in the world, with so few products, you must be doing something right
as for apple stuff being dear, that helps/hinders them, i sale a lot of droid tablets, and as they get better, in spec and build, the price goes UP, and as the spec gets closer to an ipad, so does the price
apple will paint them selfs into a corner, once say, the ipad gets real, decent well priced alternative, they cant drop the price by much, so what do they do? release a new "product" iTV......... if thats a all in one with with a "siri" interface, it will do well
sale a few tv recorders, and people hate to learn how to program it, just think if you could talk to it....... so just tack on "siri" with a sky plus/humax box.......make it work well, and its a winner