"...you can adjust the bokeh effect, or blurring effect behind your subject, on the fly. It's a feature similar to what Apple unveiled last week in its new iPhone Xs and iPhone Xs Max."
This statement can mislead the reader into thinking Samsung is copying this feature from Apple, when, in fact, Samsung (and many other Android phones) already let you adjust the bokeh effect either on the fly or after taking the photo. So, perhaps, the statement should read: "Like other Samsung and Android phones in the past, you can still adjust the bokeh effect, or blurring effect behind your subject, on the fly - a feature Apple recently announced in its new iPhone Xs and iPhone Xs-Max, last week." But, silly me, that doesn't sound very pro-Apple at all. Just truthful.