Archived from groups: alt.video.ptv.tivo (
More info?)
In article
<jackzwick-11814C.19533608092005@newsclstr02.news.prodigy.com>,
Jack Zwick <jackzwick@yahoo.com> wrote:
> In article <labolide-322A95.17205808092005@news.giganews.com>,
> Kurt <labolide@spacegmail.com> wrote:
>
> > In article <MPG.1d8a2d6cee995ee8989f87@news.nabs.net>,
> > Jeff Rife <wevsr@nabs.net> wrote:
> >
> > > Kurt (labolide@spacegmail.com) wrote in alt.video.ptv.tivo:
> > > > My point is that they've begun to eliminate all references to it to
> > > > shift the brand visibility Tivo enjoys today to DirecTV's own brand.
> > >
> > > They did this nearly 2 years ago. That was when the first DirecTiVos
> > > came
> > > out that didn't have as obvious branding, and had software changes to
> > > eliminate the larger TiVo logos. This was actually a good thing for TiVo
> > > in some ways, in that it didn't eliminate the logos (TiVo-guy is still
> > > there
> > > on all the sub-menus), but it did separate the devices from the much more
> > > functional (in some ways) standalone boxes.
> > >
> > > In addition, an in-house DVR wasn't even a gleam in DirecTV's eye at that
> > > time.
> > >
> > > Even today, the completely DirecTV-branded HR10-250 has a TiVo logo on
> > > the
> > > front that is the same size as the ones on standalone TiVos.
> >
> > When I got mine over 2 years ago, they were avidly marketing it as Tivo,
> > which was smart since "Tivo" was a brand that was becoming to DVRs like
> > "Coke" was to soft drinks - especially since it had the eye of pop
> > culture. Tivo still has the brand recognition, but they're working hard
> > to downplay it.
>
> In your eyes anyway. I still see DirecTv TiVo commercials anytime I
> watch any sporting event.
Fair enough.
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