I really appreciate this article and the comments.
The facts are clear in the US - with new contract pricing you can easily get double the speed on a new iPhone at half the cost of the old iPhone.
However, the "facts" are a bit deceptive once their conditions are examinded. Apple is only talking of their product, the iPhone, and not AT&T's product, the service. The speeds are also based on theoretical speeds and not actual speeds in your area. After all, in some areas there is no 3G service available and others there are no service - and thus you will not see "double the speed".
One thing I have to say about Apple is that they know marketing. They understand that the average consumer doesn't care to think about the product they are buying and its total cost over a lifetime (cars are a great example of this as are any energy consuming device) - they care about who they become by using the product.
Take the entire Mac vs PC campaign. A PC and thus their users are overweight businessmen in suits - a geek with glasses who is most likely anally retentive and socially inept. Meanwhile, Mac and thus their users are youthful, athletic, hip, and casual - the popular guy who has a modern haircut, a scruffy look, and "cool" attitude. Buy a PC and you are going to be doomed to being a geek and buy a Mac and you'll be 'in'.
Same with the iPod - the flashy bright colors and youthful shadows dance with white cords trailing from their heads. Think how cool, youthful, and energetic you'll be by buying an iPod instead of any other device.
Same with the iPhone - the device is minimalistic, sleek, and trendy. I will admit, it has tons of potential. However, most of the people I hear that want one list "its so sexy" - and that the device's sexiness and popularity will mystically be transformed into them and they will become sleek and desirable.
As said though, is this any different than any other ad? No. Listen to the late night hawkers, page through any magazine, or watch any commercial on tv and they all use the same techniques. The use selective facts that spins their product in an unrealistically positive light ("I made $5000 yesterday alone" -unusual results in fine print on the screen "Head on, apply apply directly to your forehead and your headache is gone" -well, they can't say it any more after they were sued and couldn't provide a study that their product works better than any other placebo "0% financing or a very attractive lease price for well qualified customers." -so I can't qualify for 0% financing, I have to meet the highly defined criteria of "well" qualified).
Again, I am glad to see that there are many at Tom's that are savvy when it comes advertising - and recognize that Tom's "Caveat Emptor" articles may serve some public good.