The price is too high. I mean, when your absurdly expensive device is more expensive than Apple's competing absurdly expensive device, perhaps you've pressed too far. Especially when said device is a platform from which you'll glean lots of software sales.
Selling the Vita at $250 is idiotic.
Also idiotic, is selling what is essentially a 32GB MicroSD card for $100. Market price on a class 10 32GB MicroSD card is about 40 dollars, first of all. Selling what is essentially the same thing for $100 is robbery. Of course, it's also completely ridiculous as a strategy, since it'll force users into lower capacity SD cards, resulting in, lower software sales.
Does Sony want to sell games, apps, and other content on their Vita? Or just get a small amount of early adopter hardware sales before 3rd party software developers abandon ship, and leave Vita for dead?
Also, who decided 3 hours of battery life was sufficient? Cuz, I'd just like to take them for a nice scenic walk through this.... dark alley.