Honestly, with the experience of working in a camera shop for the last 8 years and shooting a lot on my own, this design is a fail. It's pretty, sure. However you can't shoot this camera with one hand since it lacks a hefty grip for your right hand. Also, it looks like it's not made of a grippy material where your hands touch it. Like many above said, with an EVF you can place the viewfinder wherever. Sad thing is, with an EVF the technology isn't quite there. You can't beat a huge, bright 100% viewfinder. They are so much better!! Furthermore, there are no wheel-type controls for manual shooting modes, which would make using A,S, or M completely frustrating. Already, entry level models without dedicated wheels are slightly less handy to use. Lastly, if this is intended to be a consumer model it needs a pop-up flash. Add a grip, some manual control wheels, and make sure it's ergonomically sound and this could be an okay camera!