As Apple gains market share, it is becoming obvious to everyone that they are no more secure than Windows. It's all a matter of time until robust Internet Security Suites will be a common thing for the Mac.
There is nothing Steve can do about it. It's a trade-off between having an unexploited system because of diminute market share and a big market share but being unable to brag about much better security compared to Windows.
It's life, Steve, get used to it!