Great technology! However, to put it on retail products is only going to make the consumers pay high costs because of this implementation. We already pay high enough prices for things, why throw this on packages of whatever and jack the prices up? I'm not being negative about the technology, I'm being negative that we already pay as much as $30 a movie and with this, this is without a doubt going to make the price rise if the movie packing industry wants to implement such technology into your DVD case. So without investigating...when is this thing activated in its animation? I can see myself walking by a wall of DVD's with motion sickness because every DVD is moving...lol