Stop, Thief! Why Using an Ad Blocker Is Stealing

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Lordos

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May 7, 2015
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Interesting article that shows us viewpoint from the other side, though I thought that tittle is just click bait :)
It needs to be agreed on that this is not a simple problem to solve. But imho it is clearly unethical that adblock is making money from whitelist. They should either share the profit with their users, or charge only enough to support their infra etc. Cause it can be argued that "extortion" or "taxation" point can be quite valid (and this can be dangerous trend if ISPs or someone similar would jump on this bandwagon)

And to all local forum heroes either a) bashing Tom here and blocking the site b) adblock users saying how cool it is to use adblock you need to realize bigger picture. As in every similar system, You [the black passengers] do indeed reap benefits now due to majority of users still generating ad revenue, but problem is that when critical mass will be reached this system will stop The question is what happens then.
My point is that to be brave and cool black passenger is shortsighted if you do not have/propose/support better alternative/solution.

But for me, article went down to hell moment when he brought pirates and shoplifting into it. These two are biggest B$ that are cripling internet for years, because few idiots from hollywood are thinking they can force their DRM nonsense onto everyone else (ie Win10 and 4k drm)
 

Brian_R170

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Years ago, I mandated that my entire community team whitelist our domains if we have ad-blocking software installed, and I follow this example and browse our domains in full-ad mode every day. When asked why by a team member, I made it very clear: "If our users are experiencing it, you will experience it. If it is bad, then we need to tell the ad guys on their behalf." I also strongly encourage the editorial people to do the same.

I would challenge you to take it 1-step further and have them browse your domains with a limited-bandwidth connection so you can really feel what many of your users feel.

The article author made a broad assessment utilizing a rhetorical device, but didn't attack an individual or disparage a group of people.

You don't think that readers using adblocker don't feel like they were disparged by the author likening them to thieves?

We work to keep our content as high value as we can, and to keep our ads unobtrusive (and follow-up aggressively on removing them when they aren't).

Isn't it obvious that the vast majority of your readers do not agree? Just because other websites have similar advertising doesn't make it unobtrusive. Tomshardware needs to wake up and realize that they are currently doing a very poor job at this specific task.
 

Lee-m

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Jan 27, 2009
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A quick point from me regarding this whole issue.

I would wager a very good portion of the traffic that visits toms is down to this forum. People searching for answers or asking questions. All of which is user generated content and often qualified people/members giving their often hard earned and in some cases expensive knowledge away for free. All of which benefits toms.

If toms would send me a cheque for my contributions to their bank account over the years, i'll turn add block off and suffer the adds.
Sounds fair?
 

farrow099

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Advertising has grown to be one of the biggest industries in the world yet, consuming tons of money (representing resources), while producing nothing. tangible. Do I need to see a million targeted ads for things I already purchased (which is why i was on the site that triggered the targeted ads based on my history)! Screw the ad industry, screw campaigns, if your product is good it doesn't need a million ads. The same goes for politicians, if you are good you shouldn't need a super pac and to spend 90% of your WORK TIME running fund raisers. Ad men have destroyed our culture!
 

turkey3_scratch

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There are ways around that, I'm assuming it's only client-side verified that checks if the ad elements are present on the page. Some Javascript modification should do.
 

house70

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Years ago, I mandated that my entire community team whitelist our domains if we have ad-blocking software installed, and I follow this example and browse our domains in full-ad mode every day. When asked why by a team member, I made it very clear: "If our users are experiencing it, you will experience it. If it is bad, then we need to tell the ad guys on their behalf." I also strongly encourage the editorial people to do the same. I don't ask my mods to do this as they are volunteers and they already do so much selflessly without asking a single thing in return, but strongly request they let us know if a disruptive ad is encountered so we can report it and get it removed - and they do.

Wow. Maybe your team has become so accustomed to navigate the minefield that your website has become, they're not even noticing how intrusive said minefield is for regular users or visitors. Suggestion: periodically, get someone from outside your team to do such an audit. You'll be surprised.
Or maybe, your team is acutely aware of the fact that said minefield is, supposedly, paying some of their income, hence they're less inclined to be objective with their reporting (plainly, more likely to put up with it). Same suggestion as above, plus accepting only less intrusive ads to be displayed on your website.
Either way, something's gotta give. Until then, people will continue to use ad blocks on your site, if only for self-preservation purposes.
 

alan60

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I have never heard such utter rubbish in my life. Advertisers are stealing my bandwidth.
I choose to use an Ad Blocker because I have every right to. I refuse to unblock any site that requests it. If the site cannot manage without my attention, let them shut up shop, and find some other useful occupation. I am sure I can find many other sites to view. Most advertising is for the pursuit of GREED nothing more.
 

ACSK

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I think most of us are so desensitized to ads we either don't see them or they have little effect. I don't use an ad-blocker. I don't really feel the need to since my mind naturally blocks out everything but the content. I don't even know what ads you have on this page, although I can tell you have quite a few. The only ads I can't ignore are the first 5 seconds of whatever I'm waiting to hit 'skip' for on Youtube. Does this mean I'm stealing money because I give them no attention?

"...let's reward marketers for running thoughtful, high-quality campaigns. Nothing motivates both advertisers and publishers like success. So, interact with the ads..." No, I'm sorry, but you are advocating stealing right here. I have never bought anything because of an ad. I'm not going to interact with anything if I have no intention of buying. You are asking people to steal money from advertisers to give to you... that's not rewarding marketers, and it's not success. If you want to reward marketers, only click if you intend to buy!
 

Cache

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Adblocker officially lists over 200 million downloads--an impressive amount, to be sure. Assuming that every download is unique, and that every time it is downloaded that it is in use, that means for 7 billion people on the planet, a mere 2.5% don't see ads. "But half the world doesn't have internet, Cache!"--fair point, we'll cut them in half, so only a little more than 5% don't see them. Hardly a damning number, to be sure.

Part of the problem for me, honestly? Repetition of the same ad. I can't go 3 minutes on the radio in my car without Geico regurgitating the same ad six times. (For the record, I had Geico once, got a better deal somewhere else--NOT because an ad told me, but because I did my homework.)

Perhaps a history lesson is needed:
In 1960, you could watch TV and an hour-long show would be broken up into 51 minutes of TV, and 9 minutes of commercials. Today that number is 42 minutes of TV and 18 minutes of commercials. Plus many people use cable, so they are actively paying money to receive more commercials. And on top of that, commercials now regularly overstep the running show, further robbing the viewer of their immersion into whichever program they are paying to see. (One of the many reasons I cut the cord and went to Netflix, in fact, was so many damned commercials.)

Toms, I like your site, and I like your detailed analysis. I recognize that you make money from commercial advertising and that it directly supports what you do here. But I will never buy anything from advertisers, it is too insecure and frankly, I work too hard to buy things from untrustworthy (and often completely unknown) adverts. I research the things I want carefully (ironically, it's one of the reasons I read your articles--to help make better decisions).

But looking at the lay of the land... advertising will only become more intrusive and frankly distasteful. You may regret doing that, but just like TV, website content will erode in favor of advertising dollars. I regret there is no other means to reward you for your work, but that does not mean I need to approve of the ads. I cut one entire industry (cable) out of my life before, and I can certainly find high quality content online elsewhere. The onus is not on me to bend over and take everything you want to give me. It is on you to give the audience what it wants.

 

tromaras

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May 23, 2015
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Even though I hate ads, after reading this article I thought "ok, fair enough, let's add Toms to the whitelist". And refreshed the page.

Then, perhaps hilariously, while scrolling through the comments, the page automatically scrolled to the top, where there was an AVG banner ad. And it kept scrolling to the top, with no way for me to scroll down. It goes without saying that I re-enabled the ad blocker immediately.

If you don't thoroughly fix/block crap of this sort, don't expect any ad-blocker users to whitelist you. With such web browsing issues, if no ad blocking existed, I would simply not visit your website at all - let alone click on ads.
 

Bricktop

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Apr 22, 2012
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Advertisers need to change their approach. Once all major websites and advertisers follow these rules, I'll turn off my ad-block:

- No pop-ups
- No user specific targeted ads (it's super creepy to have a product I looked at on amazon follow me around the interwebs)
- No video ads (except for commercials on streaming content sites)
- No trick buttons (i.e. looking like a legitimate part of the website)
- No ads super close to content links
- No resource hogging ads
 

zero2dash

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Oct 23, 2007
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When you display ads that have sound, play movies (without my consent) thus stealing my bandwidth (without consent), or install malware - you lose the ability to display ads on my computer and any computer that I manage or use. Them's the breaks. Pointless article is pointless. That's like saying "well we know ebola is a major problem, but please don't make the public nervous by wearing a face mask". Umm no. You claim (without proof) that blocking ads is stealing food from children's mouths; well, having to repair an infected PC in my spare time because of an ad on your site is stealing my time away from spending it with my kids, and unfortunately for you, my time is valuable and my relationship with my kids is as well. So again - them's the breaks. As another commenter said - advertisers and websites have brought this on themselves. You made your bed, you sleep in it. I'm not paying you to view your site, just like you're not paying me to repair my computer because I decided to go to your site.
 

JohnnyLucky

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May 30, 2007
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WOW! Over 200 responses in 24 hours. This is the first time I recall seeing a 100% consensus. It should be obvious to Purch, the parent owner of Tom's Hardware, AnandTech, and other sites, that visitors do not like aggressive, irrelevant, and deceptive advertising.

Essentially Purch outsourced advertising to other companies in an effort to reduce costs. In doing so Purch gave up control of the advertising appearing on web pages. Without control just about anything can and does happen.

I suggest Purch take back control of advertising. If you want it done right, then do it yourself.
 

DXRick

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Jun 9, 2006
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AdBlocker is blocking 42 adds on this page. I don't want to see a circus on THG.

I do sometimes click the NewEgg or Amazon links for products in some articles. Do you get anything for that?
 

MarkW

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Dec 7, 2009
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I have no interest in any ads. I know what I want, and I know where I will get it from.

I chose what appears on my screen. If I choose not to have flashing noisey video, so be it.

If you must, find a new way to make a buck.
 

anubis44

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It is obvious that the entire basis of our economy needs to be re-evaluated if we have significant numbers of people being forced to base their entire livelihoods on tricking me into watching or buying something. In other words, the very basis of our economy probably needs to be overhauled if you're starving because I'm blocking trackers, ads and cookies. I don't need to be subjected to more advertising exposure, you need to be able to make a living without being forced to advertise stuff.
 

TheAC

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May 22, 2015
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I fully agree with this.

Yet I believe it's much more than 200 comments, as I've seen quite a few docile comments be deleted on this article, even thought they break none of the forum's rules.

Great going Tom's, now you're going Neo-Nazi on your subscribers as well.

I'm done with this site forever.
 

tech-wreck

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Jan 8, 2014
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"Threatening to block someone's source of income unless they comply with your demands feels more like extortion than encouragement."

now substitute 'income' for 'information' and 'demands' for 'advert clicking needs'

see, it works both ways.
 

Math Geek

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There are ways around that, I'm assuming it's only client-side verified that checks if the ad elements are present on the page. Some Javascript modification should do.

not sure this is true statement. i post all the time and have had adblock on the whole time with no issues. been on so long, the earlier comment by admin saying there are no ads on the forum side was news to me. will turn it off in the forum just to see :)

again i'd be happy to donate a couple bucks here and there to drop the ads all the way if such a thing were offered. perhaps, we could get enough cash flowing in to let them buy some extra stuff to test. i know it's mostly sent by manufacturers but there are so many holes in the brands and cost levels represented that i'd be happy to help close that gap some with a couple bucks here and there. i'm sure many others would also be just as happy to do this as well.
 
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