I find it hilarious that people are comparing this car to a BMW, Mercedes, Camaro, and F-150 Raptor...lol.
Anyway, I live in Canada and drive about 60 miles a day on average (and could charge my car at work if I wanted). Here our gas is expensive and power is cheap - I literally would save around $250 a month on gas alone compared to my fairly fuel-efficient Mazda. That's $15000 saved in the 5 years I take to normally pay off a car (and more if gas goes up, which it will). That plus a tax credit is equivalent to a purchase price of roughly $18500. And this car will be a heck of a lot cooler than a Cobalt. And sell for a lot more after I'm done with it. I'm curious how many people commenting on here live with their parents and have never actually purchased a new car...
This car is a huge step forward, and obviously carries a slightly raised price at the moment since it is the first of its kind. You're paying for the car, and a whole lot of research and development. However, to the right drivers, this car will practically pay for itself.