I think the consumer split is not along geek vs. non-geek lines, but rather, value vs. enthusiast segment buyers. I have a cell phone--it works, was free, and is reliable. Why should I care what chips are inside it? If I had a question about reliability or performance I would have leveraged consumer opinions, not done independent research because I'm not a cellphone expert. Do you know what kind of motor is in your blender? How about the temperature sensor in your programmable thermostat? Of course not, because it's not important. What is important, is that these things work; they're applicances. Other electronics are no different. Specifications are not always a good indicator of real-world performance. Selecting components that work well together is more important. Where's the sense in buying a fast car if you are regularly stuck in traffic? I think computer enthusiasts who over/underclock understand this the best of all. Part of the fun is stretching the limits of your hardware, and tuning components so that your system works at it's peak. It's not about absolute performance--there's always somebody who has more disposable income that's ready to best your specs.