This guy could rival Steve Jobs. A lot of innovation goes into his products. THey are one smart company. The thing about his companies products, is that they are better then the rest and don't copy others ideas. And don't use brain washing techniques to make their products are better. They don't need to, their products speak for themselves. Over priced? maybe, but then again nothing can do what their products do. Apples products are over priced, but thats because people are brain washed into paying more, for nothing better. I like how Dyson strives to make the best product ever.