Similar to Microsoft, Apple does not invent much new. They excel at packaging existing technologies together in a very usable way. Years ago people would say the iPhone brought nothing new, but clearly they execute well. Yes you can buy a tablet PC today but you don't find a company marketing well a device you can watch movies on, surf with, e-read with, etc. You can probably do all those things on another device, but Apple will package it well and make the content easier to access and work with.
Ambictus, people don't want to read books on an iTouch, the screen is too small. It doesn't mean people are blind.
Hate Apple and the device all you want, but if people were willing to pay $300 to $500 for a black and white Kindle book reader, many will pay $200 more for a device that does a lot more in color.
Will I buy one? Yes. Second generation. Not because I'm stupid, not because Apple controls my mind. Just because I find a use for it that is not met by another package today. If I find a competitive package that meets my needs, I'll get that instead.
In closing, why all the hate? If someone wants to buy a device, fine let them. If someone doesn't want to, fine. There's no reason to call people idiots because your consumer habits are different. Is Apple evil for making a profit? Is everyone who buys from Apple stupid because Apple made a profit? If so then everyone who pays for any software is stupid because you can find something that does about the same thing for free, right?
Relax, live and let live.