Meh, curve,4k,3d, smart, all a crock to refresh and thus charge more for technology that has provided fundamentally the same service for years.Google 'does 4k resolution matter' and you'll see why it is a complete waste of money on anything sub ~80' in a standard lounge. Combine that with a lack of content (or even better, content that is claimed to be 4k but you won't know any better for the reason stated above) and the huge premiums you pay, it makes more sense to spend your money on a huge flat 1080 screen, or buy a DLP projector (room permitting).I had a ~100", 720 screen (which still looked fantastic) for 500 notes. Just sucks my new house is too bright.