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http/sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/03/29/BUGUBBVUN51.DTL&type=tech
TiVo Inc. began testing interactive advertising tools over the weekend
as it looks to appease companies wary of users' ability to skip over
ads.
The Alviso company confirmed late Monday that it has released the
first in a series of advertising features to a random and limited
number of subscribers to the digital-video recorder service. The first
test feature, a tag, pops up on the screen when viewers are
fast-forwarding through an advertisement.
If viewers press the thumbs-up or select button during the half-
second the tag is displayed, they will be redirected to a menu that
leads to more information about the advertised product. TiVo said it
is working with only one advertiser, a movie studio.
The interactive features would give advertisers information on
consumer interest. Interactive advertising was part of TiVo's
distribution deal with Comcast announced earlier this month.
The tools will be tested on Series2 TiVo owners only, but once
completed could be applied to Series1 and DirecTiVo customers.
Subscribers can't opt out of the feature, but they can ignore the
tags.
http/sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/03/29/BUGUBBVUN51.DTL&type=tech
TiVo Inc. began testing interactive advertising tools over the weekend
as it looks to appease companies wary of users' ability to skip over
ads.
The Alviso company confirmed late Monday that it has released the
first in a series of advertising features to a random and limited
number of subscribers to the digital-video recorder service. The first
test feature, a tag, pops up on the screen when viewers are
fast-forwarding through an advertisement.
If viewers press the thumbs-up or select button during the half-
second the tag is displayed, they will be redirected to a menu that
leads to more information about the advertised product. TiVo said it
is working with only one advertiser, a movie studio.
The interactive features would give advertisers information on
consumer interest. Interactive advertising was part of TiVo's
distribution deal with Comcast announced earlier this month.
The tools will be tested on Series2 TiVo owners only, but once
completed could be applied to Series1 and DirecTiVo customers.
Subscribers can't opt out of the feature, but they can ignore the
tags.