Doesn't look so good. I like a more minimal and small device, like the upcoming Moto360.
Currently I have the SmartQ Z Watch, and it is as good as this sounds. It can make texts, make calls, and with the custom rom I installed I can sync Facebook and Twitter. It can also play music. (specs 1ghz processor, 512mb ram, 4gb rom, 240x240px, wifi, bluetooth). And it was only £60 (about $100), which is cheaper than most (probably ALL) well known smart watches, and very likely cheaper than this. The Z Watch is also small and very well built, which is very good for a less well known Chinese brand.