Windows Phone TV Ad is a Little Confusing

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I don't like the new name. I'm a fan of the name "Windows Mobile". It made sense...why change a name that makes sense? I know they're trying to improve the Windows Mobile name a little since 6.5 came out, but just make the OS better and there's no need to rename it.
 
I can see how this could be confusing.

I mean, it's a smart phone, and everyone I know who has a smartphone clearly bought it because they figured if their phone was smart, they don't have to be...
 
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