Rip off, monthly fee for something that has been done for years in older phones, and is offered free in many newer ones. Custom voice commands are also nothing new. I had those on my old windows mobile pocket PC, I simply hold down the record button ( had it mapped for voice control) and saw a few commands ( most were for opening opera mobile and heading to sites I liked and launching random apps since the device hid everything in the start menu and I did not like clicking on it) while the apps for this for windows mobile did not talk ( could only speak the time) the custom voice commands were standard and free and allowed you to open any application or website or music playlist, or song if you added a voice command for it.