Amazon Prime Video’s new ad rollout is such a disaster I might cancel

[admin]

Amazon has rolled out its new Prime Video advertisement strategy — and it's already making me consider canceling.

Amazon Prime Video’s new ad rollout is such a disaster I might cancel : Read more

 

[barrem01]

"Prime Video is instead punishing its pre-existing subscribers with a stealth price hike dressed up as an optional charge."

That's not what it looks like to me. I signed up for ad-free Prime for a year last October. To me it looks like false advertising.

At one time I had Prime, Max, Netflix, Hulu, Disney, ESPN, and BritBox at the same time. I've switched from being an "Everything Everywhere All at Once" kind of customer to a pick and switcher. I thought I'd probably never dump Prime because of the other benefits, but comercials takes it off that pedestal.

 

[Bettencourt]

Smack talking one of the most popular romantic movies ever made i don't agree.
but slipping ads to a service people pay for ads free content is definitely going to shoo a % of the customer base.

Personally i think ads are an intrusion of privacy and should never exist without permission.
you cant flash naked on a highway because it may cause crashes, but you can have large bright distracting ads confuse the crap outta me.

im ad free for over 15 years. if i like the service ill gladly pay to remove the ads.
but i will never pay for a service with ads. ever. i don't care, im not interested, i feel like its forced propaganda.
whatever i want and need i look for it, and i find it myself. i don't need random spaghetti thrown at the wall garbage coming my way wasting my time.

there were zero cases i bought anything ever because of an ad. zero.

maybe im different. maybe im just a fluke. but this is my reality.

 

[rcamedia]

Amazon ad inserts are as bad as Paramount+. Ad inserts interrupt story continuity and return the viewer to the program at a different time in the story line. Learn from over the air TV networks how to handle then maybe. Meanwhile have shifted my viewing to no ad options with no interest going back to Prime or Paramount+.

 

[ljredux]

I unsubscribed three months ago (December 2023), directly in response to the news that ads were going to be rolled out (October-ish 2023). I just had to wait a couple of months for my subscription to expire.

I must have been a Prime Subscriber for about 14 years, so I thought leaving would be painful... but the opposite has turned out to be true. Bricks and mortar stores have changed a lot since I first subscribed to Prime. Most have got their act together and their click and collect services are more convenient for me than Amazon's deliveries. For everything from greetings cards, hay fever tablets and dry eye drops to clothing and electronics, local stores are undercutting or equalling Amazon's prices and I've got a feeling a lot of people (like me a couple of months ago) don't even realise it.

To be honest, even if Amazon does a u-turn (doubtful) and drops the ads, I don't think it will be enough to make me return. I was always disappointed with the video quality, the poor content organisation, the additional subscriptions required to watch some content, and a UI which seems designed to trick users into accidentally purchase stuff. Then they began making it harder for those of us who have no interest in buying stuff from third party sellers to filter out their stuff.

Good riddance, honestly. I feel like a fool for not unsubscribing years ago.