Rather than sell TVs with the Fire TV hardware built in, I think Amazon would be wise to partner with brand-name TV manufacturers to bundle their Fire TV devices with selected TVs at various price points; and I'd even include some smart TVs in the lineup, letting Amazon sidestep the "no Google" issue neatly. The smart TV's own apps might duplicate some of Amazon's apps, but so what? Between my Vizio smart TV, Sony Blu-Ray player (with its own smart apps) and Roku Streaming Stick +, I have three instances of some apps -- but each device also has at least one or two apps the others lack.
If Amazon wanted to improve on the above, it could also bundle a universal remote (from the Logitech Harmony series, perhaps) pre-programmed to work with both the smart TV and the Fire TV device, allowing users to control everything (including home theater equipment) with one device and put all the individual remote controls away n a drawer somewhere.
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