[citation][nom]EnFoRceR22[/nom]I don't get it. Whats so luxury about apple?[/citation]
Their products look pretty and cost a lot.
Some people find it stupid to pay an upmark for looks and brand appeal. But it's just a matter of priorities. The food industry lives off people buying stuff based on nothing but taste. The clothing industry lives off people buying a 50c T-Shirt for 30$ because there's a pretty 20c print on it. The car industry lives off people buying sportscars that are impractical and expensive, whose performance numbers are hypothetical, but whose social appeal is very real.
Some people pay Corsair a nice upmark on what amounts to "pretty" but useless heat spreaders on their memory modules, pay 100% more for a GPU that performs 30% better, spend 200$ on a kilowatt PSU they don't need, just to be sure, buy and operate case lights 'cause they, well, look pretty, spend over 200 bucks on an aluminum case for the, cough, build quality, invest in 3-monitor setups so their "productivity" multi-tasking IRC and WoW goes up..
Capitalism lives off people buying sh*t not with their brains, but with their guts.