Apple's tech support is so much fun. It's like the company itself doesn't even understand it's own products. You call them because your iPhone is malfunctioning and they work with you to try to determine what YOU are doing wrong...I have to imagine this is either because they are lead to believe that there couldn't possibly be a problem with the device itself, OR they are just hoping that the problem is the user because if it's the phone they have no idea what to do.
In this case, it's almost as if they receive iPhones from some advanced alien civilization, and they need to figure out how everything works. "Sir, we've discovered that the device is counting down to January 7th 2013!". "What do you think it means?!"
I for one am glad Apple (and it's following) is around, it gives us real nerds something to talk about and laugh at.