No offense but you don't understand these things. Nobody (and I mean NO body) will wear a $3500 scuba mask, squeezing and heating your face, instead of looking at a crisp monitor in open air. Apple is marketing this thing as a new AR device which looks to expand what the iPad currently does. For $1000 - $1200 it would be a well interesting piece of kit that might have some adoption, but as a $3500 curiosity... I just cannot see this being adopted by casual apple or even VR fans. Meta just announced their new, smaller, augmented/virtual reality headset for $500 - avail in Sept. It has a current large, AV/VR/Fitness/Productivity/Gaming footprint already. How apple manages to sell this new uber-expensive headset remains to be seen.