[citation][nom]Solandri[/nom]Please don't take this personally - I realize you're just stating what's happening, but this is about the stupidest trend to hit in the last decade. Over the course of a year, I probably interact with 100-200 businesses on a regular basis. I do not want to have to install 100-200 apps just so I can get the full online experience with them.It's on par with Disney Dollars - fake money you had to buy to buy stuff within Disneyland. Why create fake money usable only within that single business, when you can just use real money? Likewise why create an app when you can just create a website which (if designed properly) will work across multiple platforms without me having to install something new for every single business I interact with?Apps have their place - if you're trying to do something which can't easily be provided via a website. In particular, things that need a large amount of processing locally (e.g. games), or that might incur additional security risks if accessed via a shared browser (e.g. a finance management app, though Mint online seems to be the most popular go figure). But if it can easily be done on a website, do it on a website. We do not want a world where apps displace websites. That's a tragedy of the commons in the making (best choice for each individual business results in the worst possible outcome for everyone overall).[/citation]
Who says you need to install 100-200 Apps? I only install Apps for the organizations I interact with regularly (which on my iPhone is about 15). The rest I don't bother with.
An App is far superior to a website. Web pages don't have access to local device hardware so you're limited in what you can do. And an App will be more secure and efficient, not to mention many times faster than a website.
An App only needs to load a very small amount of data which means you use less data when you're mobile. I have my browser set to private, which means cookies, cache and history are deleted after every session. Which means that website has to get re-loaded in its entirety every time I go back to it, eating up data and reducing speed.
Not every single business needs an App, but many find a way to make good use of an App. This is something you get on iOS but not on Android. None of the popular Apps I use are even in Google Play yet, though several have said they are going to offer an Android App after having a successful trial on iOS. Which is another reality of the App world - most companies try iOS first before moving on to Android. Just like most developers till favor iOS.