Yup, I work for a similarly stupid big business. Completely different product, but when the economy went to crap, they said "we are not making any money because people aren't buying - so we need to jack up our prices for those that are to cover ourselves"... all the while, our competaters were getting all of our old customers... who puts these idiots in charge? If you make your products more easily available and attractive - more people will buy it, and you will make huge profits in the long run. it's a win-win. No brainer right? Well apparently these execs don't have brains.